ABOUT
SGSA - Social Good Strategy & Associates
We specialize in helping mission-driven organizations tell their story, connect with their communities, and create real, measurable momentum. We don’t just show up to “make things look good”—we dig deep to understand what’s working, what’s not, and how your marketing efforts can better reflect the heart of your mission. Whether we’re supporting a museum, a workforce initiative, or a grassroots advocacy group, our team delivers marketing and communications strategies that are culturally relevant, community-responsive, and built to last. From email marketing campaigns with open rates of 40–55% (well above the 30% industry average), to multi-platform social strategies that drove over 1,900 new Instagram followers in a year, we’ve helped institutions like the Contemporary Arts Museum Houston (CAMH) expand their visibility, increase attendance, and sharpen how they engage the public. We approach every project with a clear goal: leave your team better equipped than when we arrived.
That means refining your messaging, producing evergreen content, planning campaigns in advance, and designing tools—like branded templates, social calendars, and outreach guides—that your team can continue to use long after our engagement ends. We’re not here to overcomplicate or oversell—we’re here to collaborate, build trust, and help you share your work in a way that resonates. Because when your message is clear, your audience shows up. We look forward to connecting.
Words we live by - Expand, Improve, Amplify, Impact, Grow, Reach, Connect
Leadership Team
Shavon Morris
Founder and CEO Marketing
(Impact & Partner Engagement)
Andre Morris,
Strategic Advisor
(Strategy & Solutions)
Shavon brings over 10 years of experience in education, marketing, andpartnership engagement. She has developed innovative frameworks forContemporary Arts Museum Houston and driven collaborations thatresulted in a 30% growth in program funding and a 25% improvement inpartnership retention and digital engagement. She’s built and managedsuccessful campaigns, with firms like Weber Shandwick Chicago,offering branding initiatives and programs that consistently exceedtargets. She holds a BA in Business and Advertising from ColumbiaCollege Chicago. She is also an artist, and has exhibited her worknationally.
Shunda Collins is a Chicagoland native, graduating from Columbia College with a degree in Arts, Entertainment and Media Management. She has over 14 years of experience in fundraising, communications, event planning and diversity, equity and inclusion work. After nearly 8 years at United Way growing their events, donor base and building the system for communications strategy, Shunda led development operations and donor relations at the Columbus Urban League (CUL) for 3 years nearly doubling the unrestricted revenue each year. Currently, she serves as Vice President of Development & Communications for Institute for Nonviolence Chicago. Shunda's career in development & communications has always been connected to her passion for social justice, advocacy, creative expression, and urban community development.
SGSA's small team is complemented by a network of contractors who are carefully selected for their high-performing metrics and quality assurance. This unique approach allows SGSA to deliver exceptional services while supporting economic growth and inclusion through every project undertake.